Lentera Lens Privacy Policy
At Lentera Lens, located at 315 Persiaran Flora Utama, Taman Desa Cemerlang, Johor Bahru, Johor, 81700, Malaysia, we are committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you use our services for corporate photography, event coverage, product photography, architectural photography, portraiture, and videography, or interact with our online platform.
1. Information We Collect
We collect various types of information in connection with the services we provide, which may include:
- Personal Identification Information: Name, email address, phone number, physical address, and other contact details when you inquire about our services, book a project, or communicate with us.
- Project-Specific Information: Details related to your photography and videography projects, including dates, locations, subjects (e.g., individuals for portraits or events, products, architectural sites), and preferences. This may include sensitive information provided by you necessary for the project.
- Financial Information: Payment details such as credit card information or bank account details are collected by our secure payment processing partners when you make a payment for our services. We do not store full payment card details on our servers.
- Images and Videos: The primary output of our services. These may contain images of individuals, properties, or products. We obtain consent for capturing and processing these images as required by applicable laws.
- Automatically Collected Information: When you visit our online platform, we may automatically collect certain device information, including your IP address, browser type, operating system, referring URLs, and how you interact with our site. This is typically collected through cookies and similar technologies.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide Our Services: To process your inquiries, fulfill project bookings for corporate photography, event coverage, and other services, deliver photographic and videographic content, and manage client accounts.
- Communication: To communicate with you regarding your projects, services, invoices, and to respond to your queries. We may also send you information about our new services, offers, or updates, where you have consented to receive such communications.
- Improve Our Services: To understand how our services are used, gather feedback, and enhance the quality and range of our photography and videography offerings.
- Marketing and Promotion: With your explicit consent, we may use photographic or videographic content for our portfolio, website, social media, or other promotional materials to showcase our work. You have the right to withdraw this consent at any time.
- Legal Obligations: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
- Security: To maintain the safety and security of our online platform and services, prevent fraud, and protect our rights and property.
3. Data Sharing and Disclosure
We do not sell your personal data to third parties. We may share your information in the following circumstances:
- Service Providers: We may share data with trusted third-party service providers who assist us in operating our business, such as payment processors, cloud storage providers, and IT support. These providers are contractually obligated to protect your data and only use it for the purposes for which it was disclosed.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so, especially for promotional use of project outputs.
- Legal Requirements: If required by law, court order, or governmental regulation, we may disclose your information to comply with such mandates.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of the business assets, subject to maintaining comparable privacy protections.
4. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. For photography and videography projects, we typically retain original files for a reasonable period to allow for client revisions and potential re-orders, after which they may be archived or securely deleted according to our data retention policy.
5. Data Security
We implement robust technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes encryption, access controls, secure servers, and regular security audits. While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure.
6. Your Data Protection Rights
Depending on your location and applicable data protection laws (such as GDPR), you may have the following rights regarding your personal data:
- Right to Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
- Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data in certain situations.
- Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.
To exercise any of these rights, please contact us using the details provided below.
7. Cookies and Similar Technologies
Our online platform may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us analyze website traffic, remember your preferences, and improve our services. You can control cookie settings through your browser. Please note that disabling cookies may affect the functionality of our online platform.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and encourage you to review it periodically. Your continued use of our services after any changes indicates your acceptance of the updated policy.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Lentera Lens
315 Persiaran Flora Utama,
Taman Desa Cemerlang, Johor Bahru, Johor, 81700,
Malaysia